About TIGA Financial Services

Our Philosophy and Purpose

At TIGA Financial, wealth means protecting what matters now and creating freedom for the future. Our foundation rests on Trust, Integrity, Growth, and Assurance.

Our Philosophy

We view wealth beyond numbers, focusing on safeguarding today’s priorities while enabling tomorrow’s opportunities through core values.


Why We Exist

Unlike institutions that sell products, we develop strategies tailored to professionals, business owners, and families, combining tax efficiency, wealth transfer, and risk management.


Our Values

Trust, Integrity, Growth, and Assurance guide every client relationship and strategy we build to secure lasting financial legacies.


Our Commitment

We provide independent advice designed to minimize taxes, protect assets, and support clients in building wealth aligned with their unique lives.

Leadership

Woman in a green floral blazer with arms crossed, smiling at the camera. Light gray background.
Heng “Kiki” Yue

LICA, LLQP, CFM - Founder and Chief Executive Officer

Kiki Yue, BA, MHM, earned her bachelor’s degree from the University of Alberta and a Master’s from Cornell University, settled into a career in financial services, became a member of MDRT and thereafter started her own independent financial company. She offers solutions in Life insurance, Critical illness insurance, Long-term care, Segregated fund investments, RRSP/TFSA/RESP, travel insurance and more!


Kiki’s scientific, process-driven approach to investing—along with her breadth of experience and knowledge in wealth management and advanced financial planning—are key factors in helping her clients achieve their financial goals. To further help her clients make smart decisions about their money, she is a active member of Million Dollar Round Table (MDRT) since 2019 who has been involved in the development and implementation of investment strategies built for families, small corporations and also providing opportunities for women empowerment. Please read about our investment philosophy.


"I love my work and the opportunity it gives me to help so many wonderful people by making their hard-earned money work for them. I was born and raised in small town in China, and I have small town values at heart. I really identify with that old saying, “The quality of your life is based on the quality of your relationships.” The relationships I have at home, with my colleague, and with the clients I serve are what really keeps my motor running."


Man with glasses, smiling in a blue suit and tie.
Andrew Baker
President

Andrew has been working directly with corporate customers since 2008, delivering exceptional solutions to businesses and professionals. Born in the UK, Andrew moved to Canada in 2011 and now lives in the heart of the downtown core. With a passion for providing tailor made solutions. “Every customer is different; everyone has unique financial problems and it saddens me that there is so little done to help shine the light, which leaves a lot of business owners and Canadian families completely in the dark when it comes to protecting and growing their wealth.”


“What makes this industry so different to previous careers is that the customer knew where their pain points were. In this industry we first have to show the road ahead and where the financial pitfalls are going to be as far out as 30 or 40 years. A simple course correction today, helps protect decades of work in the future.”


In addition to helping clients, Andrew is the President of the Condo Board of Directors and is an avid traveller having visited 46 countries and a keen scuba diver with over 700 dives around the world.



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Our Team

TIGA is expanding with licensed advisors across Ontario, BC, and Alberta. Every advisor shares our values of trust and integrity, and our commitment to helping clients plan with confidence.

We’re building a network of ambitious financial professionals who want independence, top-tier carrier access, and the backing of a brand focused on growth. If you’re looking to advance your career in wealth and insurance planning, TIGA provides the platform to thrive.

Let’s discuss how TIGA can help you grow, protect, and preserve your wealth.